2023 AW

PURPOSE
EQUALITY

Introduction
23AW explores the theme “Purpose / Equality”, inspired by our travels in Denmark, andresearch into Danish design culture.

Rooted in tradition and identity, Danish design refines simple, aesthetic forms, elevating them with functionality so that they can be applied to a utilitarian and democratic lifestyle.
With a focus on practicality rather than innovation, Denmark’s organic design is sustainable in the sense of its durability, quality and timelessness.

Beyond functionality, design is considered to create a meeting point between people and objects, connecting design with social development and culture.

Thought of as a supportive social force, designers' activities have idealistic potential, where they can cultivate the ability of design to improve not only the lives of individuals, but also society as a whole. In Denmark, good design is integrated into public space, resulting in an appreciation and awareness across generations regardless of social status.

For 23AW, we present a collection inspired by the social, functional and aesthetic harmony of Danish design - delivering high quality products that balance style with function, usability and sustainability.

Key Feature
Our 23AW collection is inspired by the theme “Purpose / Access”.

By integrating the principles of Danish design into our collection, this season F/CE. presents a functional, minimalist and modern range of products.

Past collections have focused on innovation, but influenced by the organic design of Denmark, we deliver a collection that centres around the concept of practicality. Small details find a newfound significance, ensuring usability and the ability to add value to our customers lives.

Practicality is achieved through both design and the use of innovative technical materials. Inspired by the use of high quality, durable materials in traditional Danish design, we carefully select textiles that ensure items from our AW23 collection can be used for years to come. For example, the use of seam tape ensures clothing offers the highest water resistance possible whilst also offering comfort and breathability.

AW23 see’s the expansion of F/CE’s high-performance Pertex collection minimalist designs are elevated, exploring the lightweight, durable and water resistant properties of Pertex.

Solotex, a staple of our past collections, is this year updated. By blending the light weight, functional fibre with natural materials we are able to provide customers with highly usable, utilitarian and comfortable garments.

We continue to experiment with new sustainable materials, developing an eco-friendly shearling alternative with our partner Eco-Pel, alongside the use of a new maize-based bio- degradable natural fibre.

For AW23, we connect three distinct movements inspired by our experience of Danish life Luxury, Relaxation and Street Culture.

Working with our partners, we have developed a range of exclusive luxurious, functional materials, which provide the foundation for our wide, relaxed and stylish silhouettes. This season, key graphics and branding has been developed by the Osaka based street artist, CASPER, a nod to the underground culture found in Freetown, Christiania.

Colourways
For 23AW we explore a wide range of colours inspired by Danish culture and the nature of Denmark.

Natural tones including Olive, Brown and Ivory provide an earthy foundation for the collection, inspired by the raw teak favoured by Danish furniture designers, the autumnal forests that surround the cities and the rich, fertile soil of the land.

Red accents feature throughout the collection - a homage to the “Dannebrog” or Danish national flag.

F/CE.’s signature Sage Green embodies our natural, modernist and military inspirations. A blend of olive, grey and beige, our Sage Green is a timeless, stylish tone.

Shades of black are available across the collection - contemporary and simple, they suit every situation.

Sustainability
70% of our 23AW collection continues to be sustainability-conscious.

At F/CE. our aim is to provide value that improves our customers' lives. We believe that one way to achieve this is by encouraging our customers to cultivate a more intimate relationship, and positive experiences with nature. Incorporating this into our business philosophy, we hope to influence our customers values, sense of life and lifestyle.

From this perspective, we believe that we need to reduce our carbon footprint in order to ensure the survival of a green planet in 20 or 30 years' time, we ourselves need to be aware of and uphold our Sustainable Development Goals.

As a brand, we have spent the past four years raising awareness of environmental issues and implementing solutions where we can, in order to have a more sustainable and positive impact.

We have set realistic and achievable SDGs for our size and reach, gradually increasing our targets over time.

We believe that change needs to happen at all levels, from large corporations to individuals. We believe we can all have an impact by making more environmentally friendly decisions.