2025 AW

"Nouveau" -Belgium-

The 25A/W collection is based on the theme “Nouveau” (newness and innovation) and cleverly incorporates elements deeply rooted in Belgium's rich design culture and its history.
Belgium is a country with deep historical and contemporary links to design, which is influenced by geographical conditions, cultural influences and a unique creative spirit.

The graceful aesthetics of Art Nouveau architecture, the experimental spirit of Antwerp-centred fashion, the diversity of its multicultural background, and Surrealism's distinctive fantastical and surrealistic interpretations are also major sources of inspiration. The brand also incorporates progressive expressions in typography and graphic design, and embodies a unique worldview that harmonises classic and modern by blending diverse elements in a heterochromatic way.

The theme “Nouveau” is not only about novelty, but also symbolises the spirit of reinterpreting things from a new perspective by combining traditional design values with contemporary functionality.
With this collection, the brand has expanded design possibilities and created new values by embracing an innovative and bold approach, while remaining rooted in the Belgian cultural context. The collection is a perfect intersection of classic and modern, tradition and innovation, and is a truly innovative expression of the “Nouveau” theme.